Friday, February 8, 2008

Bread and Butter in Barcelona . . . . . . . . . .

More than 99,500 international fashion professionals visited the 18th BREAD & BUTTER – tradeshow for selected brands in Barcelona, so you know that ythis is the one to be at!

KING SIZE was the theme of this year’s BREAD & BUTTER and an appropriate slogan for the event.

On the first day, immediately following the fair’s opening, exhibitors were thrilled by the exceptional attendance at their stands. The halls were full and trade visitors were enthused by the creativity of many brands. Companies such as Nike, Ed Hardy, Converse and Nudie Jeans felt right at home in the Fira de Barcelona and promoted their collections in individual presentations outside the fair’s halls.

Karl-Heinz Müller: “It was fabulous, better than ever before, almost everything was perfect! The weather was fantastic, ‘early spring’ in Barcelona, and the mood was excellent. It was our masterpiece, our greatest success to date. Our campaign was right on target. All of Barcelona and the international fashion world were attuned to KING SIZE.”

Battistinis have to add: “this may well be one of the best organised shows that we have ever visited. From the scale, quality and diversity it had it all, we will be back!”